Swiss TV pulls plug on Olympic closing gig

by Malcolm Curtis|The Local, Switzerland|August 13, 2012

Switzerland’s national TV network, SF, received an earful of complaints after the broadcaster pulled the plug on coverage of the closing ceremonies of the London 2012 Olympic Games before the event ended.

SF switched to advertising before the ceremonies ended shortly after 1am.

As a result Swiss viewers missed a performance by British group Take That and the extinguishing of the Olympic flame.

The move unleashed a torrent of comments on Twitter from people upset about missing the last moments of the historic sporting event.

“That’s impossible!” tweeted Mark Gillies, editorial director at Tele Züri, who noted that the event was live.

“We are speechless.”

On Monday morning, SF’s customer service department issued an apology for the premature ending of the broadcast.

The finale followed a disappointing Olympics for Switzerland, brightened by gold medals from equestrian athlete Steve Guerdat in show jumping and Nicola Spirig in the women’s triathlon.

Roger Federer, a favorite to win gold in the men’s singles tennis tournament, had to settle for silver after losing to Britain’s Andy Murray in the final.

To read the full article, check out TheLocal.ch

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About Malcolm Curtis

Freelance English-language communications professional (writing, editing, translations) based near Geneva, Switzerland. Let me know if I can help you.
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